Organize an Online Conference
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PSA Day Organizers' Due Dates
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Getting Started9 Articles / Instructions
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Conference Organization Timeline
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Roles of the people on the conference team
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What makes a successful online conference?
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Advantages of an online conference
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How many online meeting rooms do I need?
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Costs of an online conference
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Determining conference fees
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To record or not to record - A decision you should make as the event organizer
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Support for Presenters
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Conference Organization Timeline
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Support for Speaker Senseis2 Articles / Instructions
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Support for Registrar Ringmasters2 Articles / Instructions
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Support for Moderator Managers
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Support for the Exhibitor Executive5 Articles / Instructions
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Support for Chief Technical Help Officers
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Sponsors1 Article / Instruction
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Getting ready for the big day5 Articles / Instructions
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The day of the the event3 Articles / Instructions
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Other Resources1 Article / Instruction
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Recordings of previous Drop-In Hours1 Article / Instruction
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Trial Run1 Article / Instruction
Determining conference fees
Determining how much to charge for your event can be difficult if you haven’t previously run a similar event. Charge too much and you risk making the event too expensive and you may not sell enough to cover your expenses. Charging too little means that you have missed the opportunity to make money and even worse you have undervalued the worth of your event in your audiences’ minds. To figure how much to charge do the following:
Do the math
- Create a budget by estimating your expenses or how much it will cost to present your event including the cost of online hosting, presenters, entertainment, marketing, staffing, administration, memberships, registration, and include a contingency amount of 10-30% of the overall budget.
- Total your expenses.
- Approximate how many attendees you hope to attract. Even better create a low, medium, and high attendance number.
- Divide your total expenses by the minimum number of attendees that you hope to attract to calculate a per person price. By using the minimum number of attendees you have calculated a break-even price or the amount that you will need to charge to cover all of your expenses. Once you have registered your minimum number of attendees you will begin to turn a profit.
Do your research
Look at similar events and find out how much they charged. Once your have an idea of what you would like to charge ask your target market what they would be willing to pay and what they think of your pricing.
You can’t increase, but you can decrease
You can’t increase your fees after they have been set but you can always offer discounts if you find that you have set your fees too high for your audience. It is safer to set your prices a little high and potentially make more money rather than set your prices too low which can undervalue your product in the consumers’ mind and may result in not covering your costs.